— PROJECT NAME
“Make Your Days Count”
Off-road Vehicles Campaign
— ROLE
Creative Lead, Copy
Original Concept
Editorial & VO Direction
A poem became the voice of a Polaris campaign (because romance can be badass). It went on to become the client’s Super Bowl broadcast selection, airing across Texas and Arizona on CBS and ESPN.
— PROJECT NAME
"Drive Gets You There"
ORV Pitch Winner
— ROLE
Creative Lead, Copy
Original Concept
Editorial & VO Direction
“Drive Gets You There” was our opening film for a pitch that helped win the off-road vehicles business across the U.S. and Canada.
— PROJECT NAME
"Love on Time"
Kia Sedans Revival
— ROLE
Creative Lead, Copy
Original Concept
Editorial & VO Direction
The Challenge: Revive two Kia sedans in 30 seconds.
The Solution: A narrative inspired by a personal experience, where two young men race the sunrise to celebrate their first love.
The Message:
In a world ruled by SUVs, Kia sedans aren't dead. And neither are serenades.
— PROJECT NAME
"Man with Determination"
Hispanic Story for the Telluride X-Pro
— ROLE
Creative Lead, Copy
Original Insight & Concept
Editorial & VO Direction
The Challenge:
To transform existing footage into a Hispanic story.
The Insight:
For a Hispanic man, determination means taking risks, making your own decisions, and believing you answer to no one… or so you think.
The Results:
Engagement outperformed competitors by 31%, and surpassed Kia’s English-language campaign by 40%.