Two worlds have always come together to forge my career.

US and Mexico.

General Market and Multicultural.

Creative instinct and strategic discipline.

From the beginning, Miami Ad School dared me to write drunk. Northwestern taught me to edit sober.

Today, after 15+ years, I treasure both the polish I learned at a global agency like FCB, and the spark I ignited at an independent one like Inspire.

And that 200%er perspective is what fuels me. It helps me adapt to new challenges, lead diverse teams, and roll up my sleeves to create work that delivers for clients.

Con los pies en la tierra y las ideas siempre apuntando hacia el cielo.