An American school built a second brain inside my Mexican one. I’ve spent my career feeding both my Creative How and my Strategic Why, hopping borders between General Market and Multicultural work.
Miami Ad School taught me to write drunk. Northwestern taught me to edit sober. And fifteen-plus years on, I carry both the calluses of specializing at a global agency like FCB and the stretch marks of growing fast at an independent one like Inspire.
Along the way, that thinking has taken me from imagining Valspar’s World’s Largest Paint Chip Rack to helping bring Kia’s sales-lifting “Buena Vida” campaign to life.
That friction, the kind that comes from living two worlds, is what moves me. It’s why I can mentor a team where no two mother tongues match, and still roll up my sleeves to squeeze the ink from my fingernails.
Awards & Recognition
1. Hispanic Marketing Council Shortlist
Kia, La Buena Vida
2. W3 Award Silver
Kia, The Mic is Yours DEI Docuseries
3. ANA Multicultural Excellence, 1st Place
Kia, The Mic is Yours DEI Docuseries
4. Super Bowl Broadcast Selection
Polaris, Make Your Days Count
5. Tempo Award, 1st place
Kenworth, Print Collaterals
6. Tempo Award, 1st place
Kenworth, Flyer Campaign
7. Tempo Award, 2nd Place
TRP, Best Loyalty Campaign & Customer Retention
8. Tempo Award, 2nd Place
TRP, Future Forward Campaign
9. ANA Multicultural Excellence
1st Place + AdAge Editorial
Target, Serenade
10. Wrote the English case study for Cannes
that helped DDB Costa Rica win a Gold Lion
11. Young Guns, Gold, Early Career
Colgate, Smile App
12. Clio, Shortlist, Early Career
Colgate, Smile App
13. M.AD Awards, Silver, Early Career
Breast Cancer Now, Cosmo Quiz